Casa d'Asso
Building a new cultural concept for Tuscany
In a region shaped by wine estates, agriturismi, and seasonal tourism, we set out to build something fundamentally different - a living cultural house where locals and travelers don't just coexist, but actually meet and exchange. CASA D’ASSO is a new concept for the Crete Senesi: a non-profit cultural space rooted in the rhythms of village life, built on the belief that culture is something you live together. Not a place to stay, not a place to visit - a place to belong to.
We developed the entire project from the ground up: from the strategic concept and brand identity to the membership model, communication, and online presence. Every decision was shaped by one purpose: to create genuine encounters between people and place in a sustainable way.
Project Insights
Casa d'Asso
Giacomo & Marco
Dynamic Minds has been part of Casa d’Asso from the very beginning, helping us bring clarity to our vision, shape a clear strategy, and turn our ideas into something real and tangible. Their contribution also extended to the development of our visual identity and website. Dorothea and Franziska are founding members and key pillars of the association, playing an important role in developing events and creating opportunities for cultural exchange and meaningful connections.